Digital Technology with Star Wars:The Force Awakens

Digital technologies play an increasingly important role in the distribution, marketing and consumption of media products in the film industry. One film that has fully utilised modern digital technologies and taken advantage of technological convergence is Disney's Star Wars: The Force Awakens.
One of the ways Star Wars: The Force Awakens has used digital technology is through an app. This is used to promote the film in various ways with many formats such as a selfie and emoji effect and an interactive game. These allow the audience to become excited for the new film and it is being promoted in a way that is the most effective for modern day life. This promotes Star Wars because it is a convergent and mixed media platform that allows the fans to do multiple activities that they can show to peers and help it become more popular to widen the audience. 

Another way that Star Wars:The Force Awakens is using digital technology is through showing the film on IMAX, including a new version named IMAX LASER to encourage the viewers to want to experience the film in a way that feels more unique and special for its loyal audience. This targets younger people mainly because social media is highly popular amongst young people, however because the film has been around for years, it allows adults to want to get more involved with technology because it incorporates an old classic with new technology.