How a media product is distributed and advertised through marketing

• Product placement - 'game' or treasure hunt
• Promote and market to audience
• Teaser of a trailer or poster
• Chat shows (Jimmy Fallon, Jimmy Kimmel)
• Re-release original book/film-front cover etc. 
• Article
• Merchandise - Posters, buses/bus stops, train stations, hoodies
• Social media
• Sponsored Instagram account
• Make an app surrounding the media product
• Hashtags
• Instagram
• Follow on Facebook - Set up Facebook/twitter page
• Promoted content in other shows
• Behind the scenes footage - Bloopers, reaction shots etc.
• Tie in - McDonald's - Happy Meal
• Premiere
• Theme tune
• Youtuber's promoting films - 'The Gallows' - Live horror experience of some scenes from film to help promote
• Then promote it on Instagram #ad
• Promotes video aswell
• Competitions
• Promote prequel
• Reaction videos or interview stars of upcoming films